In TechCrunch’s recent article about Fuller House, I, at first, was angry at their negative claims towards the series, as well as Netflix itself. The author began the article by making claims towards Netflix about money grabbing through viewers’ nostalgia, as well as completely dismissing Fuller House’s quality and legitimacy. While the points in the beginning of the article are valid, that doesn’t necessarily mean that they are true or good. Oh, it was so unfair to single out Netflix in the cable-networking topple and the nostalgia greed, I thought. After all, everybody in show business has always tried to make a profit off the audience; that’s what it’s been since its origins in theater! However, as I kept reading, I realized that I had been conned by the author’s hook. Their intent wasn’t necessarily to blaspheme against the gods of Netflix, but was to actually wake people up to our new future of media.
Once the author made the statement that Netflix’s intended audience for Fuller House was children, the rage cleared and the article began to make sense. This article was for all the media snobs who worship series like, “”Orange Is the New Black,”” or, “”House of Cards,”” who were wrongfully giving flack to Netflix for their recent nostalgia-grab. The author is spelling out to the world that a streaming business like Netflix needs to actually appeal to as many demographics as possible, which is reasonable. When coming head-to-head with a long-time business like cable television, a streaming business like Netflix has to create interesting, original content for most everyone to enjoy. How’s one going to topple a huge corporate monster without employing techniques of their own? Once these points and the author’s position became very clear to me, I was relieved. Of course media is changing, and of course a company isn’t always going to mine gold out of producer’s scripts. Deep, psychological dramas or commentaries on our American lifestyle aren’t going to appeal to all, even as much as one demographic praises them.
I, for one, openly accept our new media-streaming overlords. It’s convenient for me, as a single adult, to control when and what I want to watch, and I can see the incredible benefit for those families with children. Fuller House may not be a distinguished title, but I do hope it gives children a more exciting watch than what cable can provide.